Privacy Policy

Wisetroop Pte. Ltd.

Last updated: August 2026

1. Introduction

Wisetroop Pte. Ltd. ("Wisetroop", "we", "our", or "us") is committed to protecting the privacy and personal data of our clients, website visitors, and followers across our digital platforms. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By using our website, submitting any of our forms, or engaging with our social media channels, you acknowledge that you have read and understood this Privacy Policy.

Our registered address is:
Wisetroop Pte. Ltd.
22 Yio Chu Kang Road
Highland Centre #02-03
Singapore 545535

For privacy-related enquiries, please contact us at hello@wisetroop.co.

2. Personal Data We Collect

We collect personal data through the following channels:

2.1 Website Forms
When you submit any of the following forms on wisetroop.co, we collect the personal data provided therein:

  • Work With Us Form — name, email address, organisation or practice name, nature of enquiry

  • Client Intake Form (Pet Nutrition Consultation) — pet owner details, pet details, health and medical information, dietary information, and uploaded veterinary documents

  • Veterinary Referral Form — veterinarian details, pet owner details, patient clinical information, diagnostic reports, and uploaded veterinary documents

  • Quotation Request Form (Commercial Pet Food Formulation) — company details, contact person details, and project requirements

2.2 Social Media Platforms
We maintain business accounts on the following platforms: LinkedIn, Facebook, Instagram, and WhatsApp. When you follow, message, comment on, or otherwise engage with our accounts, we may have access to publicly available profile information and any personal data you choose to share with us directly.

2.3 Website Analytics
We use Google Analytics to collect anonymised data about how visitors interact with wisetroop.co. This may include your IP address, browser type, device type, pages visited, and time spent on the website. This data is used solely for the purpose of improving our website and understanding visitor behaviour.

2.4 Scheduling
We use Google Calendar to manage appointment scheduling. When an appointment is booked, we collect your name, email address, and contact number for the purpose of scheduling and appointment reminders.

2.5 Invoicing and Payment
We use My Invoices for invoicing and Stripe as our payment processor. When you make a payment, your payment information is processed directly by Stripe and is subject to Stripe's privacy policy. Wisetroop does not store your payment card details.

3. How We Use Your Personal Data

We collect and use your personal data for the following purposes:

  • To provide pet nutrition consultation, therapeutic recipe formulation, and commercial advisory services

  • To respond to enquiries submitted via our website or social media platforms

  • To prepare and deliver project quotations, recipe reports, and consultation reports

  • To schedule and manage appointments

  • To process payments and issue invoices

  • To improve our website and digital content through analytics

  • To comply with applicable legal and regulatory obligations

We will not use your personal data for any purpose beyond those listed above without your prior consent.

4. Disclosure of Personal Data

Wisetroop does not sell, rent, or trade your personal data to third parties.

We may share your personal data with the following third-party service providers solely for the purpose of delivering our services:

  • Google Workspace — for data storage, email communication, and appointment scheduling

  • Google Analytics — for website analytics (anonymised data only)

  • Stripe — for payment processing

  • My Invoices — for invoicing

All third-party service providers are required to handle your personal data in a manner consistent with applicable data protection laws.

We may also disclose your personal data where required to do so by law or in response to a valid request from a regulatory or government authority.

5. Storage and Security of Personal Data

All personal data collected by Wisetroop is stored securely on Google Workspace. We do not transfer your personal data to physical servers outside of Singapore.

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of electronic storage or transmission is entirely secure, and we cannot guarantee absolute security.

6. Retention of Personal Data

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. When personal data is no longer required, it will be securely deleted or anonymised.

7. Your Rights Under the PDPA

Under the Personal Data Protection Act 2012, you have the right to:

  • Request access to the personal data we hold about you

  • Request correction of any inaccurate or incomplete personal data

  • Withdraw consent for the collection, use, or disclosure of your personal data, subject to any legal or contractual restrictions

To exercise any of these rights, please contact us at hello@wisetroop.co. We will respond to all requests within 30 days of receipt.

Please note that withdrawal of consent may affect our ability to provide services to you.

8. Cookies

Our website wisetroop.co uses cookies to support Google Analytics and to improve your browsing experience. Cookies are small text files stored on your device that help us understand how visitors interact with our website.

You may choose to disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain parts of our website.

9. Third-Party Links

Our website may contain links to third-party websites, including our social media platforms. Wisetroop is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Updates to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed of how we protect your personal data.

11. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact us at:

Wisetroop Pte. Ltd.
22 Yio Chu Kang Road
Highland Centre #02-03
Singapore 545535
Email: hello@wisetroop.co